THON ad for Subway of PA
Subway of PA was looking for a full page ad to advertise in the local paper showing their support of the Panhellenic Dance Marathon held by Penn State University. I utilized a grid design in the background showing pictures from THON events years past to evoke an emotional response and memory recall from people who have attended the event. I then layered the Subway logo on top to associate the Subway name with those fond memories. I kept the ad very simple and direct to not confuse the viewer or overbear them with too much information.