Senergy Company Logo

Senergy Fuel Systems was a start up company based in State College, PA that wanted to take old frying oil from local restaurants and convert it into bio-fuels for use in vehicles. The client wanted a logo that used colors close to nature as apposed to colors associated with traditional fuels. I chose green to signify the plants that most bio-fuels come from and blue to signify that the fuel made in this process is a clean and safe source of energy.

The “S” at the beginning of the logo represents a river running through a green field to show the closeness to nature the client was so passionate about. It can also stand alone as a simple logo on things such as letterhead, business cards, etc. The main font in the remainder of the logo was created from scratch by me to give the logo a one of a kind design that no other company will ever have.